Atos Origin News
Future of mobile payment hinges on bank and mobile operator collaboration, claims Atos Origin
"Despite many initiatives and projects undertaken to develop mobile payment solutions, nothing compelling has emerged, until now"
Pubblicato il 06/07/2007 alle 00:00
Paris / London, 6 July 2007 -Banks and mobile operators must collaborate to secure the long-term future of mobile payment, according to a new whitepaper from Atos Origin. The report, entitled Breakthroughs in the European Mobile Payments Market, asserts that only through co-operation and joint initiatives will banks and mobile operators be able to offer consumers a compelling, secure and easy-to-use solution. The paper argues that stakeholders will also be able to offset the significant product development and marketing costs by pooling resources.
"Despite many initiatives and projects undertaken to develop mobile payment solutions, nothing compelling has emerged, until now," said Cees de Jong, senior vice president, global markets development and operations at Atos Origin. "Thanks to technological advances and new regulations, the time is now right. "Consumers are changing in their attitude to what a mobile phone can do, and mobile phones are changing to make those things easy to do. Our latest white paper states that the opportunities in the mobile remote payment market are there for the taking not just for mobile operators, but also for the internet giants, banks and other new entrants."
Short term outlook - remote mobile payment
In the immediacy, opportunities in the mobile remote payment market are there for the taking - not just for mobile operators, but also for the internet giants, banks and other new entrants.
Revenue opportunities exist beyond mobile content; remote payment can be used for other applications, such as pre-paid top-up, electronic bill payment, mPOS, international fund transfer and for
making online payments.
Mid-term outlook - remote/proximity mobile payment convergence
The report also outlines how, in the mid term, convergence will have a significant impact on mobile payment, and explains how and why mobile remote payment technology and near field
communication (NFC) proximity technology will be soon be complementary. A good example of this is mobile ticketing: using a remote mobile payment service, consumers will be able to buy and
download an m-ticket on their mobile phone, before gaining entry by swiping the handset over an NFC-enabled gate or barrier.
Long-term outlook - NFC contactless technology
However, it is NFC contactless technology, and collaboration between banks and mobile operators, that will really determine the long-term future of mobile payment.
NFC contactless payment is a huge prospect because it addresses both the cash and cards payment markets. However, it will take some years before it becomes a reality - standardisation and
business model issues need to be resolved. This can only be achieved through strong collaboration between stakeholders, including mobile operators, banks and retailers. Without this
collaboration, rival solutions and technologies could proliferate, which could inhibit the adoption of mobile payment solutions.
Collaboration or Competition?
The paper also highlights the strategies that could emerge and disrupt the development of mobile payment. These could come from telecoms companies, which could provide a quintuple play service
- m-payment plus Internet, telephony, TV and mobile.
Non-telecoms companies, such as banks or retailers, which already offer financial/loyalty cards and mobile services to their customers through MVNO agreements, could offer a 'killer bundle', including a mobile handset and m-payment tools.
www.atosorigin.com
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