BASF and Monsanto today signed an agreement for the co-promotion of BASF’s star fungicide, Headline©, with F 500©,. Under the terms of the agreement, Monsanto’s sales force will
recommend Headline to its Roundup Ready©, corn and soybean customers in the United States. In addition, Headline will be the only fungicide promoted in Monsanto’s popular Roundup
Rewards©, program. In 2006, this technology accounted for over 40% of corn and about 95% of soybeans planted in U.S.
Through Monsanto’s sales force, a significantly greater number of growers will learn about the yield benefits of Headline. “We’re seeing a lot of momentum for Headline fungicide, driven by
outstanding results from growers who applied Headline last year. This agreement provides another platform for us to take that message and share those success stories with even more corn and
soybean growers,” said Markus Heldt, head of BASF’s Agricultural Products business in North America. As the use of corn and soy for biofuel feedstocks expands, growers are looking for
innovative technology to increase their yields.
F 500, the active ingredient in Headline, has brought a step-change technology to growers worldwide. F 500 positively influences the physiological pathways of plants and thus increases yields
dramatically, particularly under stress conditions. Over 5,000 on-farm field trials in corn and soybean in the United States have demonstrated average yield increases of six to ten percent.
With sales of ÃƒÂ¢Ã¢â‚¬Å¡Ã‚Â¬3,079 million in 2006, BASF’s Agricultural Products division is a leader in
crop protection and a strong partner to the farming industry providing well-established and innovative fungicides, insecticides and herbicides. Farmers use these products and services to
improve crop yields and crop quality. Other uses include public health, structural/urban pest control, turf and ornamental plants, vegetation management, and forestry. BASF aims to turn
knowledge rapidly into market success. The vision of BASF’s Agricultural Products division is to be the world’s leading innovator, optimizing agricultural production, improving nutrition, and
thus enhancing the quality of life for a growing world population. Further information can be found on the web at www.agro.basf.com.