Speedier access to healthier eating

The Food Standards Agency has welcomed the decision by price comparison website Mysupermarket.com to use front-of-pack traffic light labelling to enable shoppers to compare the nutrient content
of foods at the click of a mouse.

The Agency’s recommended approach, of using red, amber and green traffic light signposting, enables consumers to see at a glance if the food they are looking at is high, medium or low in salt,
fat, saturated fats or sugars.

Mysupermarket.com director Johnny Stern said: ‘Our aim is to give shoppers the clearest possible information on the products they buy to help them make quicker, smarter shopping choices.’

Head of Nutrition at the FSA, Rosemary Hignett, says:

‘We are delighted that MySupermarket.com is using traffic light labelling on its site. It helps people who are shopping online to make healthier food choices, at a glance. Most of us lead busy
lives and this is a very helpful tool for people who shop from the comfort of their own home.’

At the same time, east coast UK train operator GNER has introduced traffic light labelling on its range of café bar sandwiches, to provide its passengers with speedy access to healthier

Sue Blanche, GNER train catering and retail manager, said the approach had been adopted to ‘give passengers greater choice and reflect their expectations in terms of healthier eating’.

West coast train operator Virgin Trains has been using front-of-pack traffic light signposting for some time.

Other new adopters of the Agency’s recommended approach include Korker Sausages Ltd. Company managing director Ed Hoad said: ‘We are in favour of the FSA front-of-pack traffic light signpost
scheme because it is so simple to use and customers can see at a glance what the product they are buying contains – unlike other systems, which we think are confusing.’

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