ATLANTA, June 7, 2007 – The Coca-Cola Company today announced that it has closed its previously announced acquisition of Energy Brands, Inc., known as glacéau, and its full range
of fast-growing, enhanced water brands, including vitaminwater. Glacéau will now operate as a separate business unit of Coca-Cola North America, giving it a strong platform from which to
accelerate its growth in active lifestyle beverages.
“This acquisition fits perfectly within our focus on our North American business and our belief that, alongside our sparkling beverage leadership, an expanded active lifestyle business will
greatly enhance our still beverage line-up,” said Muhtar Kent, president and chief operating officer, The Coca-Cola Company. “We’re pleased to have closed the transaction, and now we are moving
full speed ahead to fully leverage glacéau’s growth potential, first in the United States and then around the world.”
Today’s closing of the acquisition follows the expiration of the waiting period under the Hart-Scott-Rodino Act and the satisfaction of other customary closing conditions.
About The Coca-Cola Company
The Coca-Cola Company is the world’s largest beverage company. Along with Coca-Cola©, recognized as the world’s most valuable brand, the Company markets four of the world’s top five
nonalcoholic sparkling beverage brands, including Diet Coke©, Fanta© and Sprite©, and a wide range of other beverages, including diet and light beverages, waters, juices and
juice drinks, teas, coffees, energy and sports drinks. Through the world’s largest beverage distribution system, consumers in more than 200 countries enjoy the Company’s beverages at a rate
exceeding 1.4 billion servings each day. For more information about The Coca-Cola Company, please visit our website at www.thecoca-colacompany.com.
it all started when one thirsty man named darius wanted better water, but couldn’t find any worth drinking, so he decided to make his own. along came a guy from queens named mike (he’s like
darius’ robinÃƒÂ¢Ã¢â€šÂ¬Ã‚Â¦but don’t tell him that) and because mike has a gift for gab, it’s no wonder
word got around, thus emerged glacéau, a fresh new approach to bottled water. today glacéau, the creator and leader of the enhanced water category, is the maker of
vitaminwater©, fruitwater©, smartwater© and vitaminenergyÃƒÂ¢Ã¢â‚¬Å¾Ã‚Â¢. now with 1,000
full and part-time employees, (that’s a big holiday party) glacéau is all about helping thirsty people like you hydrate responsibly with products that are free of sodium and artificial
ingredients. that means no artificial sweeteners, no artificial colors and especially no artificial intelligence (never to be trusted). for more information visit www.glacéau.com.